In 2015 online retail held 7.29% share of the overall market in the U.S. and is expected to rise to 10% by the year 2020.
Customers are searching online looking for the best deals and where to go to make their purchase. Having a strong online presence to sell your products helps to build your brand and drive customers into your store.
Retail can boost their offline advertising and marketing efforts by leveraging newer marketing channels and technologies. With offline advertising like print which can be expensive, retailers “hope” they reach their target audience while on the other hand digital marketing is less expensive and connects retailers with their customers directly where they are searching online.
Forrester recently reported that over half of in-store retail transactions are influenced by online messaging – through a website, local search engine, mobile interaction, social media site, etc. The magnitude of online interaction creates a mandate to brick and mortar retailers to invest in local Internet marketing and the industry is growing 13.8% year over year, from $26.5 billion in 2013 to over $44.5 billion in 2017.
We help all types of retailers – car dealerships, department stores, boutiques, florists, convenience stores, grocery stores, and more. With NGT Marketing’s local 360 approach we help retailers rank higher on search engines like Google, Yahoo and Bing and connecting you with consumers in your community, city or neighborhood. While some businesses are intimidated by social media and view this activity as time consuming it doesn’t have to be. Our local marketing retail experts will help you save time in social by creating a schedule where you can share your message and respond to consumers with our tools helping you build community through social media channels. And, we help you share your deals with consumers looking for discounts and bargains and syndicate your deal to coupon sites and local apps like coupons.com.
Reach Shoppers while they’re searching online.