Many small businesses and nonprofits are so focused on driving revenue that marketing can be an afterthought with efforts providing minimal results and financial resources misused. With events, email marketing, social media, mobile marketing and other marketing activities how do you know what’s working and what is not. Marketing analytics allows you to manage, measure, and analyze the effectiveness of your marketing initiatives. Knowing which pieces of the marketing mix are generating leads, traffic to your website, where they are coming from, search engines, lead conversion, referral websites, directories and the list goes on is essential for growing your business.
Google Analytics
Unfortunately, many small businesses and nonprofits are not taking advantage of Google analytics mainly because either they do not have a Google Analytics account or those that do, are not monitoring their account on a consistent basis and do not understand how to use the data. NGT Marketing will show you how to monitor the basic terms and metrics of your analytics account.
Basic Terms and Metrics
- Date Range you want to view
- Visits
- Unique Visits
- Pageviews
- Pages/Visits
- Average Visit Duration
- Bounce Rate
- % of New Visits
- % of Returning Visitors
- New / Returning Visitor Pie Chart
Why Digital Marketing Audits are Important
A digital audit is a good first-step when planning your online marketing and sales strategy. NGT Marketing conducts the following digital marketing audits:
- Marketing Audit – What is your internal and external marketing environment?
- Website Audit – Know what’s working, and what’s not.
- SEO Audit – Know what the best keywords are to optimize your website.
Campaign Performance Management
Our team will provide daily oversight and management of your marketing campaigns analyzing what’s working and what needs to be optimized using a variety of methods and industry-leading technology to achieve results and provide our clients with monthly performance reports.
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