eMail marketing is an effective and affordable way to communicate with your customers. Provided that your business has been around briefly, you would have a contact record of your prospects, customers, merchants, etc. Emailing your list with content, newsletters and offers of interest to your prospects and customers will keep you connected and is a great way to grow your business.
According to the Direct Marketing Association, the ROI for email marketing is around 4,300% and provides the most direct line of communication for conversion to sales. It’s important to be consistent with your email marketing campaign whether you send emails quarterly, monthly or weekly. This will build and enhance your customer relationships with customers and prospects expecting to receive your emails. Combined with social media, email is more powerful moving the conversation about your business to a personal environment…the inbox.
Benefits to eMail Marketing
- More targeted
- Cost effective
Need a list? With our list-building tools we’ll help you build and grow a list from your website, Facebook, mobile apps and more.
Email Marketing by Constant Contact® is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members. You’ll create high-impact, professional-looking emails—quickly and with no technical expertise. And, most importantly, you’ll build strong connections with your audience that lead to referrals, repeat business and loyalty.
With Email Marketing by Constant Contact, you can:
- Choose from more than 400 easily customized email templates—or create your own from scratch.
- Create highly visual, professional-looking email newsletters and promotions in just minutes.
- Drive more traffic to your website with focused, targeted email communications.
- Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors.
- Measure your email campaign results instantly-check click-through rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications.
- Send automated communications to new sign-ups via our Autoresponder tool.
- Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your email delivered and keep you CAN-SPAM compliant.
Discover how the power of Email Marketing by Constant Contact can help you better connect with your customers, strengthen your relationships with them, and grow your organization.