e-Commerce is the buying and selling of products and services over the Internet via an online store. Many large businesses have become creative in the way their company engages the consumer to ultimately buy from them. Purchasing online has always been more cost-effective for the consumer due to businesses saving on overhead costs and can therefore offer discounts to the consumer. It’s not just the discounts that will get the consumer to buy, but a combination of user experience and price.
Examples of user experience
- Easy Navigation
- Welcome Video
- Zooming In and Out Capabilities
- Product Video
According to Forbes e-Commerce solutions for small to midsize business is essential. e-Commerce has grown 15-20% year after year during the holiday season. Small businesses without a website are at a huge loss because they are not found online through search engines. With our society becoming more mobile, consumers are buying more online using their mobile devices. These graphs give a view of the growth of e-Commerce in the US and Internationally. The Internet and e-Commerce have leveled the playing field for the small business owner to sell globally!
Smartphones and tablets devices are driving e-Commerce (AKA m-Commerce) growth.
Online shoppers are looking for their online experience to emulate their in-store experience.