Small businesses can spend exorbitant amounts on promoting their organization, but if they don’t focus on local marketing, they’re doing themselves a disservice. This type of marketing ensures the right people are getting the message about a local business. Here are a few local marketing trends that every business owner should note. Greater Focus on […]

Small businesses don’t often have unlimited budgets, and this means it’s essential that any expense is a smart one. This is especially important when it comes to marketing. Certain marketing mistakes can waste money along with ensuring no one sees your local business’s message. Fortunately, these money pits are easily avoidable. Using Non-Measurable Marketing Any […]

One of the biggest hurdles businesses find with executing a content marketing plan is, well, the lack of a content marketing calendar. All too often this is undertaken in a haphazard fashion, leading to an inconsistent publishing schedule which keeps your audience guessing and management fretting.Traditional publishers have always embraced the idea of having an […]